Surfside Property Services
A boutique Florida property-management brand turned into a six-page, conversion-calibrated website , booking inquiries kept fully on-site.
The Challenge
Where they were stuck
Four distinct services , vacation rental hosting, rental setup, professional cleaning and professional organization — each with a different buyer, a different sales conversation and a different level of quotability. A single repeated call-to-action would have flattened all of that nuance.
The brand needed translating, not reinventing. The owner already had a wave-and-house logo and a soft watercolor business card she loved; the job was to extend that into a full digital system without losing what made it hers.
Her rental portfolio and reviews lived on Airbnb and VRBO, so the site had to surface that social proof convincingly while eventually pulling the booking inquiry flow back on-site.
The Approach
How we solved it
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01
Discovery & Brand Foundations
We sampled a navy-and-teal palette directly from the existing logo and business card, paired a serif with a clean sans to echo the wordmark, and established the watercolor texture as a signature background treatment rather than a one-off flourish.
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02
Information Architecture
A six-page structure , Home, Services, Property Listings, Photos, About, FAQ. Contact was folded into the FAQ page since every CTA already routed to a quote form, cutting nav clutter without losing the conversion path.
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03
Conversion-Calibrated CTAs
CTA language was mapped to how each service actually sells: 'Request a Quote' for cleaning, 'Request an Informational Call' for hosting, 'Request a Custom Plan' for setup and organization. Honest buttons build more trust than uniform ones.
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04
Content, Listings & On-Site Booking
Benefit-led copy across four service categories, a categorised FAQ accordion, live listing data rewritten in the brand's own voice — and an in-page booking request modal that replaced outbound Airbnb links so inquiries stay on-brand.
The Results
What changed after launch
A boutique Florida property-management brand turned into a six-page, conversion-calibrated website , booking inquiries kept fully on-site.
“I came in with just a logo and an idea of what I wanted my brand to feel like, and the final website completely exceeded my expectations. Every service we offer is explained clearly, the design feels elevated and professional, and it finally looks like the brand I always envisioned. Every round of feedback, no matter how small, was implemented quickly and thoughtfully.”Lauren Salcedo Owner, Surfside Property Services
Like What You See? Let's Build Yours.
We'd approach your project the same way we approached Surfside Property Services: numbers first, design second, results measured.
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