Puravita Solutions
A slow template store rebuilt in custom code, migrated to a new server with zero user disruption.
The Challenge
Where they were stuck
Puravita Solutions came to us on a basic pre-built template: slow to load, laggy to use, and awkward on anything smaller than a desktop. The storefront looked generic in a category where trust and lab credibility are the whole sell.
The rebuild also had to move the entire platform onto a new server without losing a single user account, breaking existing functionality, or giving up hard-won SEO value — while adding an affiliate system with commission tracking on top.
The Approach
How we solved it
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01
Step title
Step description
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02
Complete UI/UX Redesign
A modern, clean, conversion-focused interface built around the brand: clearer visual hierarchy, simpler navigation, batch/COA credibility surfaced up front, and mobile usability treated as the primary case.
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03
Custom Development Over Templates
The site was rebuilt in custom code instead of a heavy theme — fewer unnecessary scripts and styles, faster rendering, a cleaner codebase and room to scale.
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04
Performance & SEO Optimisation
Optimised asset loading, minified CSS/JS, compressed and lazy-loaded imagery, efficient caching and reduced server response time — paired with semantic HTML, clean URLs, proper heading structure and full meta coverage.
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05
Migration & Affiliate System
The platform moved to new hosting with user accounts, functionality and database integrity fully preserved and minimal downtime. An affiliate layer was added: registration, referral tracking, commission management and per-user dashboards.
The Results
What changed after launch
A slow template store rebuilt in custom code, migrated to a new server with zero user disruption.
Like What You See? Let's Build Yours.
We'd approach your project the same way we approached Puravita Solutions: numbers first, design second, results measured.
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