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ASTRAL Models

A dated Squarespace site rebuilt as a custom Gutenberg-powered WordPress platform scoring 90+ on desktop and mobile.

Squarespace → WordPress Custom Gutenberg Blocks SEO Performance
Client / IndustryASTRAL Models , Model & Talent Agency
Services ProvidedUI/UX Redesign, Migration, Custom Development, SEO
RoleDesigner & WordPress Developer
PlatformWordPress , custom Gutenberg blocks

The Challenge

Where they were stuck

ASTRAL Models were running an outdated Squarespace website that no longer reflected the quality of their brand. In a category where presentation is the product, the site was quietly working against them.

A competitor review made it obvious they were falling behind on both design and user experience. They needed a modern, premium website that would stand out in a highly competitive industry without inheriting the limitations of a page builder.

ASTRAL Models project challenge

The Approach

How we solved it

  1. 01

    Premium Redesign From The Ground Up

    The site was redesigned entirely: cinematic full-bleed hero, editorial typography and a gallery-led board layout that puts the talent front and centre and reads as premium at first glance.

  2. 02

    Squarespace To WordPress Migration

    The full platform was migrated off Squarespace onto WordPress, giving the agency ownership, flexibility and a content structure that can grow with the roster instead of fighting it.

  3. 03

    Custom Gutenberg Block Development

    No page builder. Every section was built as a custom Gutenberg block — lightweight output, a scalable component library and a site the team can manage confidently without touching code.

  4. 04

    Performance, Responsiveness & SEO

    Every page was optimised for speed, mobile responsiveness and search visibility, holding 90+ performance scores on both desktop and mobile while outperforming competitor sites in the same space.

The Results

What changed after launch

0 Performance score (desktop & mobile)
0 Custom Gutenberg block build
0 Page builders used
0 Seamless platform migration

A dated Squarespace site rebuilt as a custom Gutenberg-powered WordPress platform scoring 90+ on desktop and mobile.

“The transformation exceeded our expectations. Our old website looked dated compared to our competitors, but the new design completely changed that. The migration to WordPress was seamless, the site is incredibly fast, and we've received amazing feedback from both clients and our team. We couldn't be happier with the final result.”
ASTRAL Models Client, ASTRAL Models

Like What You See? Let's Build Yours.

We'd approach your project the same way we approached ASTRAL Models: numbers first, design second, results measured.

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